Skip to main content

Vintage Ads From A Simpler Time - That Are Sexist As Hell

In a previous post we covered retro ads from a simpler time that were among the creepiest I've ever seen. (Click here to see that post) Let's now take a look at some ads that were done in a time when it was considered a man's world and women were here only to serve men, be a perfect wife, do all the house work, try not to do stupid things and always be fresh and pretty regardless of what they were doing.

We all know that not only does such a Utopia not exist (I'm kidding ladies) but in retrospect, the people behind the creative direction of these ads really missed the mark not only conceptually but the ad wording (or copy in technical terms) is just plain awful. Clearly, these ads were designed by men, written by men, sold by men and bought by men.



"Husbands admire wives who keep their stockings perfect." I love how this ad implies that being married is no reason for a woman to let herself go and should always look her best. Especially since the guy took the trouble to put on a suit and tie to read the paper while she knits. What's going through his mind? "What's this? A run in Jane's stockings? Could I have married the wrong woman?!? How many more years before divorce becomes an acceptable society norm?!?!?"


You really don't need to read beyond the lead line to know where this ad is going. The copy goes on to say that the beauty photographed in the picture is "stacked and endowed" with the most refined developments for culinary perfection. I'll bet it is. Of course they are talking about the appliance but the double play on words is typical for the ads in the late 60s and early 70s.


So to recap, in the 70s, cooking was what wives were for.........and they better not have a run in their stockings while they are cooking and whatever they knit better not be in weird colors damn it!

Forget Victoria's Secret or a day at the spa - if you want your woman to look better, simply give her more to do around the house. Oh, she also needs vitamins apparently.


Thank god Delmonte made a ketchup bottle that woman could open when their men weren't around. Although how the heck is she supposed to open the mustard and relish? Were women condemned to have ketchup as the only condiment option when their men weren't around? The woman in the ad looks so shocked and thrilled she's liable to start putting ketchup on everything. Why? Because she can!!!!!



Apparently men were too stupid to operate Telex machines back in the day but they sure knew how to hire sweet operators. By the way, the price for the glorified word processor in the picture started at $6800. To contrast, I'm pretty sure my toaster has more processing power and it only cost $28 and it wasn't even a sale!


Newflash - if you have 14 fingernails, a dirty oven is the least of your concerns. You'll never get people to stop staring and good luck finding a decent pair of gloves. Also note the puke green color of the oven that was actually a very popular color for appliances at one time. Although I think they called it something nicer than puke green. Having said that, judging by the content of these ads, you never know.

Comments

Popular posts from this blog

R.I.P. Neil Armstrong (1930-2012) The Original Moonwalker

The first man you ever set foot on the moon, Neil Alden Armstrong, passed away on Saturday at the age of 82. Neil had a pretty amazing career before becoming an astronaut. He served as a U.S. Naval pilot in the Korean war, and then as a test pilot before joining the space program in 1962. He performed the first docking of two spacecraft during his first space flight aboard Gemini 8 in 1966 and then became the first human being to walk on the moon on his second and last mission on Apollo 11 in 1969.


When you think about the modern "daredevil" or stuntman and all the wild and dangerous things they do, nothing comes close to what the original astronauts of the early space program dared to do. Imagine strapping yourself into a small capsule, whose outside walls are as thin as a coin, and then lighting the fuse that will ignite the huge gas tank your capsule is sitting on and hoping for the best. Sure it was a bit more technical than that but consider that the average modern day c…

Candies You Grew Up With That May Gross You Out Now (Part 2)

In part 1 of this series, we looked at some examples of candies that you may have grew up with in the 70s and 80s that hold a sweet memory in your mind of carefree and happier times when getting a sugar high after school was paramount on your things to do list. The reality is some of these treats were actually kind of disgusting but it took years of maturing before coming to that conclusion. Not all of it was that bad though. Here's a look at some more of our favorite sugar fix delivery systems. 
Candy Necklaces - Candy that allowed for sharing was always fun. These candy bracelets and necklaces allowed you to share with your nearest and dearest friends and make you the most popular kid in the schoolyard. Your friends would line up for a chance to chew off a sweet morsel off the string hanging around your neck. The wouldn't even mind or care that the string of candy has been hanging around your neck all day on a hot and humid summer day while you played soccer. Yummy.

Pop Rocks

Happy Birthday I.B.M. - Thanks For Changing Everything

Back on June 16, 1911, a group of technology companies merged and called themselves the Computing-Tabulating-Recording Company. Kind of catchy but later in 1924 they decided they needed something catchier and so renamed themselves International Business Machines which is now better known to the world as IBM. 

IBM has dominated the technology sector for most of it's 100 year history by having the uncanny ability to foresee where technology is heading and having the right product mix available to support the need. They also were smart enough to recognize a dieing technology or something well on it's way to being a commodity and got out of that business before losing money. 

Some examples of this would be getting out of the timeclock business, selling off their typewriter division to a little company called Lexmark ones they recognized the word processor was about to crush the once mighty typewriter, selling off their hard drive division to Hitachi even though they invented them, a…

Retro Video of the Day - Babe We're Gonna Love Tonight

Growing up in Canada in the 80s exposed me to many Euro inspired music groups and to be honest back then I wasn't that in tune with who was who in the music world so every once in a while I'd pick up on a group and think they were some avante garde, new wave group from the U.K. or France. Lime was one of those groups. 
Formed in Montreal in the early 80s by the husband and wife team of Denis and Denyse LePage, they took full advantage of the exploding electronic music scene and created a bunch of Euro-disco inspired tracks. The story of Lime does have a few twists in it though (Lime twist.....get it ?....never mind) with some speculating that Denis and Denyse were in fact the same person that recorded both the male and female parts himself and used two attractive people to front the band when touring kinda like Milli Vanelli ended up doing years later. Regardless, they did leave behind some club classics.
Babe, We're Gonna Love Tonight is one such classic from their second a…

Must Have Retro Car Accessories

We've always had a love affair with our cars. Especially if it's your first car, no attention to detail is too great to try and make this symbol of freedom your very own. We spend countless hours washing and detailing them and hard earned money on accessories to try and put our mark on them and make them not only unique, but the envy of the neighbourhood.

Back in the day, these accessories had to include:
Foxtail

What better symbol of machismo could you possibly hang off the rearview mirror (other than a garter belt you caught at your cousin's wedding) to show you were a virile, hot stud on the prowl than a genuine foxtail? The bushier the better. Even though it impeded your view of the street and the dangers that lurked just beyond your dash, it showed you were an animal and an easy target for PETA.

Fuzzy Dice


If you were more of the gambling risk taker sort, you could always opt for a neat set of fuzzy dice. It would impede your view just as well as a foxtail but these came …